ZTE Unveils new Logo

ZTE Unveils New Logo

ZTE’s 30th birthday is just days away, and tonight the company revealed a new logo to go along with that milestone.

ZTE Corporation’s new logo is brighter and more rounded than its old one, which ZTE says reflects its new “Cool-Green-Open” philosophy. This’ll lead ZTE to be more youthful, dynamic, environmentally responsible, open-minded, and collaborative, the firm says. The new logo also goes along with ZTE’s focus on mobile information and communication technologies.

“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” explained ZTE President and CEO Shi Lirong. “At the heart of the new strategy is the move towards a new company culture. In the coming months, our customers will see the new ZTE through the actions and projects of our employees.”

ZTE’s been focusing much more on consumers and getting their devices into the public’s hands in recent years, and this new logo goes along with that effort by being more “fun” than its old one.

What do you think of ZTE’s new logo?

Source: ZTE

ZTE GRAND X MAX

ZTE GRAND X MAX

comes to Cricket for $200

  ZTE has announced another new smartphone ready to go on sale in America. It’s the Grand X Max, and it’s coming to the Cricket Wireless network later this month, when it will cost $200 without a contract. The Grand X Max is the latest in a string of new, higher profile devices from ZTE to be released in the U.S., backing up its ambition to unseat LG from third place in the market.

Will the Grand X Max be the device to do it? That depends on your expectations. It’s a massive phone with a 6-inch touchscreen, and at 162mm long and 83mm wide, it’s even larger than the Huawei Ascend Mate 7. It’s slightly thinner at 7.8mm, though. However, the spec sheet can’t stand up to Huawei’s flagship phablet.

  The screen’s resolution is 1280 x 720, and the whole device is powered by a quad-core Snapdragon 200 processor running at 1.2GHz. There’s 1GB of RAM, and 8GB of internal storage memory, but luckily there is also a MicroSD card slot to up this figure by another 32GB. An 8-megapixel camera sits on the rear of the phone with an LED flash, and a rather ordinary 1-megapixel camera is above the screen, ready to take a selfie.

  These mid-range specs may not attract power users, but when matched to the big 3200mAh battery inside the Grand X Max, should result in the phone having a long standby time, although ZTE doesn't quote any numbers to back this up. Android 4.4 KitKat is installed, but there’s no mention whether the Grand Max X is one of ZTE’s new generation smartphones without its own custom user interface over the top. Even if it is, ZTE has still installed several third-party apps, including the Kindle app, Evernote, and the Peel Smart Remote to control your TV.

Cricket will have the Grand Max X up for sale on October 10, both online and in stores.

brought to you via Andy Boxall of Digital Trends